The planet needs us and we need it.

our history

Upcycling in cosmetics is a response to face major climate-related issues.

We offer natural SUR beauty - Science. Upcycled. Responsible whose primary goal is to provide both well-being to women and to act positively on the environment.

We are creating the 1st upcycled, organic, natural and vegan skincare brand whose formulas contain up to 80% upcycled ingredients, 75% organic ingredients and 99.55% natural ingredients.

That's Propice: A beauty connected to nature , sustainable and made in France that comes from another world! Without concession on sensoriality and pleasure.

For women aware of planetary commitment, ready to write a new future .

UPCYCLING & PROPICE EXPLAINED BY HERVÉ

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